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The Active Network Goes the Distance to Become the Official Technology Partner for the Road Runners Club of America
Nation's Largest Long Distance Running Organization to Use Active's Tools to Reach Thousands
By Jean Knaack October, 10, 2006 Columbia, MD For the Washington Running Report
On October 9, 2006, the Road Runners Club of America is pleased
to announce the launch of our newly, re-designed
Web site.The Road Runners Club of America (RRCA) has adopted online
registration and custom web site tools provided by The Active
Network ("Active") to reach 175,000 of its members throughout
the United States. Through this agreement, Active will become
the Official Technology Partner of the RRCA. The primary goal of the RRCA - Active partnership is to provide
a portfolio of customized technology solutions that benefit RRCA
clubs and events. From online registration, management of
volunteer data, marketing and web services and online
fundraising, RRCA member clubs and events will be able to manage
all of their on-line needs with Active. "Active is leading the way on innovative on-line services geared
towards active individuals", explains Jean Knaack, RRCA
executive director. "As a major supporter and promoter of long
distance running, the RRCA is very proud to join forces with
Active to provide the best technology solutions for our members." "The opportunity to partner with RRCA and to provide them with
the technology to streamline their registration and create a
centralized membership database for all 740 clubs was an
opportunity that we didn't want to pass up", stated Jon
Belmonte, chief operating officer of The Active Network,
Inc. "We want to not only increase online registration and
participation for RRCA but also re-affirm Active's commitment
and support of all local and regional events and clubs." "I'm really proud of the new site," explains Jean Knaack,
executive director. "There is useful information on the site for
running clubs, events, and individual runners. The images at the
top of the site are supposed to make you feel like you are out
on a long run, or inspire you to get out on the road after
visiting the site. The new site would not be possible without
the dedication of our webmaster, Warren Finke. I thank him
profusely for the time and effort spent on bringing our visitors
the new web site." To navigate through the site, visitors will simply find the
information they are seeking from the navigation bar at the top
of the web site and click on the desired page. The new site has new web pages including ABOUT RRCA where
visitors can find information about the mission, the history,
and the general business of the organization. Supporters can
even make a contribution to the RRCA.
Under the link RUNNING, our visitors will find the new FREE
service provided by the RRCA where individuals can log on and
track their mileage. To motivate and reward runners, the RRCA
has re-launched the Personal Fitness Program in coordination
with the new website. Look here for information about the
new program. During the month of October, the RRCA has announced several
great partnerships that benefit our members as well as the
organization. For information about our new partnership with
Active.com, visit www.rrca.org/services/online or Active
Sports. The new web site contains many of the same great features from
the old site such as RRCA News, club and event listing, along
with information about RRCA programs, services, membership,
benefits and more. We invite you and your members to visit our new site and to
spend time learning more about the RRCA.
About Road Runners Club of AmericaThe RRCA is the national association of running clubs, running events, and runners. The mission of the RRCA is to promote long distance grassroots running as a competitive sport and healthful exercise. The RRCA achieves their mission by promoting the common interests of its members through educational opportunities, programs, and services. The organization's membership consists of more than 740 running clubs and events which comprise more than 175,000 individuals. About the Active Network, Inc.
The Active Network, Inc., based in San Diego, CA, provides application services technology and marketing access to community service organizations, and is a leading online community for active lifestyles. The company's application services help organizations increase efficiency and reduce the cost and complexity of daily administration. The technology automates and streamlines information collection, activity registration, facility reservation, tee time reservations, pro-shop management, membership and fundraising management, payments and cash handling, customer service response and Web content management. The company delivers marketing access through integrated marketing and consumer promotions that provide leading brands direct access to active consumers. Organizations can also access marketing services that promote community use of online services as well as marketing partnership programs that create additional revenues for organizations through new services for the public. Through the company's Web properties, www.Active.com, www.eteamz.com and www.ActiveGolf.com, The Active Network provides consumer services and resources that support participation in healthy lifestyles. The Active Network serves organizations and participants in multiple markets throughout the United States, Canada, Australia and New Zealand. For more information, please visit www.TheActiveNetwork.com or call 1-888-543-7223.
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