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Under Armour Shows Hometown Pride with $100,000 Combined Purse at 2006 Baltimore Running Festival
The Baltimore-based performance apparel leader extends event sponsorship with Corrigan Sports Enterprises through 2008
By Gene Brtalik October 25, 2006 Baltimore, MD For the Washington Running Report
20-Year-old Birhanu Yirefu of Ethiopia wins the Marathon in
2:16:26.
Under Armour, Inc. and Corrigan Sports Enterprises (CSE)
announced today that Under Armour has extended its title
sponsorship of the Baltimore Running Festival and Baltimore
Marathon through 2008. Under Armour, the innovative leader in
performance apparel has been the title sponsor of the event
since 2003. This year's race kicked off on October 14 at M&T
Bank Stadium, and Under Armour awarded a total purse of $100,000
and provides performance apparel to all runners, pacers,
volunteers, and staff along the course.
"With this sponsorship, Under Armour has shown a commitment to
the City of Baltimore and to our runners," stated Lee Corrigan,
president of Corrigan Sports Enterprises. "Under Armour is much
more than just a title sponsor; they are a big part of what is
so exciting about this event and we recognize that. We are
thrilled to have Under Armour as our partner for the next
several years."
In addition to Under Armour's $100,000 total purse, one of the
top ten largest purses in the country, the Baltimore-based
company plans to celebrate its continued relationship with the
Baltimore Running Festival by rewarding a variety of unique
individual race achievements such as "Baltimore Resident
Winner," "Master's (40 and over)," "Maryland Resident
Winner," "Armed Forces Challenge," "Top Terp," and "First-Time
Marathoner."
"We're proud to host this gathering of runners in our hometown
as we continue to build the prominence of this event on a
national level," said Steve Battista, Under Armour's Vice
President of Brand. "Our brand is about authenticity first and
foremost. Four years ago we set a precedent as the world's first
performance apparel marathon and we aspire to continue this
tradition in the years ahead."
The 2006 Under Armour Baltimore Running Festival consisted of
the Under Armour Baltimore Marathon, CareFirst BlueCross
BlueShield Half-Marathon, United Way 5K, Legg Mason Funds Team
Relay and Kids' Fun Run, and took place on Saturday, October 14,
2006 throughout the city of Baltimore. M&T Bank Stadium served
as the start and finish line for the race. The event, now in its
sixth year, has generated more than sixty million dollars in
revenue for the city and more than 2.5 million dollars for local
charities.
To get this year's crop of athletes into race mode, registered
participants picked up their race number, T-shirt, chip and race
bag at the pre-race Health and Fitness Expo on Oct. 12-13
sponsored by ESN (Elite Sports Network). Once there, they had
the chance to check out brand new Under Armour gear and explore
other vendors' running-related offerings. The first 500 (250 men
and 250 women) to pick-up their marathon packets receives a free
pair of Under Armour running socks to aid them in the race to
the finish line.
And near the finish line is the Celebration Village to entertain
athletes' families and festival spectators during the race this
year. Here guests will be treated to live musical acts courtesy
of FM station 98 Rock, including the Baltimore-based blues band
Kelly Bell, and activities that include food and drinks, sponsor
tents, and a kids' area featuring face-painting, balloon art,
inflatables, and other family-friendly activities meant to
appeal to any and all visitors. As part of Celebration Village,
Under Armour will have a sales tent on display where they will
be selling their new running gear that is prominently featured
at the Health and Fitness Expo.
Nearly 12,000 participants registered for the running festival,
establishing an event record. The half-marathon and 5K sold out
for the third-straight year, while all other races saw increases
in participation numbers.
For more information, go to www.thebaltimoremarathon.com.
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