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Sports Bras Are Getting The "Bounce Test"

For The First Time, Videos Of High Impact Sports Bras Being Put To The Test Can Now Be Seen At HerRoom.com
By Kim Huntley
August 27, 2007
For the Washington Running Report

You read it right, the "bounce test." Every girl wishes she could easily pick the sports bra that's right for her. Now available at HerRoom.com, all high-impact sports bras are fully demonstrated with videos showing front and side running motion of a 34D model wearing the bras. The results are surprising and enlightening.

Tomima Edmark, founder and president of HerRoom.com, is on a mission to find out which sports bras give it their all. Every sports bra in the high impact category can be viewed from the front and in profile on a jogging model. A shopper at HerRoom.com/sport-underwear.aspx can watch video demonstrations of any high impact sports bra by clicking on the video camera icon located just below the image, and "The Bounce Test" video will appear.

"I wanted to give our shoppers unbiased information they couldn't find anywhere else - not even in a retail store. The videos provide an impartial and equal comparison since the same model is wearing all the bras. Now you can truly know before you buy," said Edmark. "I believe it shows valuable information that every woman should see. It's also patent pending."

It is a fact of life that most women's breasts will sag over time. The reason is that breasts have no muscles in them to be toned. Ligaments are what attach the breasts to the chest. If these delicate ligaments are not supported, constant motion will break them down and erode breast support and positioning. Since it is so important for women of all shapes and sizes to find the right bra, Tomima has put together some helpful tips:

* A good sports bra can reduce breast movement by at least 56%.

* When choosing a sports bra, consider the activity. It is very possible that you will need a wardrobe of sports bras depending on the number of sports you participate in - high to low impact.

* Breast size does play a part. Larger breasts are going to need more support. Therefore, the proper sports bra is going to give the necessary support to control breast motion and reduce the bounce force in each activity.

* Whether you are a 32A or a 42DD, you still need to support your breasts. Otherwise, constant motion caused by exercise will break down the delicate ligaments keeping your breasts in place and cause sagging over time. Small breasts can sag too. * One good sports bra is better than two normal bras because the sports bras are designed not only to give support but also to reduce bouncing.

* Determine whether you want a bra that offers encapsulation or compression. Encapsulation models are constructed with two cups (just like typical bras). Compression models, on the other hand basically press your breasts flat to your chest (in an attempt to reduce motion).

So you might be asking yourself what bras will provide me with the support I need? There are four in particular that received rave reviews this year when they won the first annual Undie Awards. The Undie Awards is an annual awards program inaugurated by HerRoom.com with the express mission of seeking out and awarding excellence in underwear design. The experts behind The Undie Awards also gave the "Undie Select" Award for outstanding designs that have yet to receive mass acceptance or appeal in each category.

The Winners of The Undie Award for best overall sports bra:

Champion Double Dry Seamless Sports Bra 2893 (average figure)
Enell Sports Bra 100 (full figure)

The Winners of The Undie Select Award:
Natori 34439 Sports Bra (average figure)
Lunaire Coolmax Underwire Sports Bra 11111 (full figure)

In the consumers' mind, these bras proved to be supportive and minimized the "bounce." But, interestingly enough, the highest voted sports bra, Champion, had more breast movement than many of its competitors. The videos are so important because, as proven here, many women really do not realize how much they are bouncing.

Before you go out and purchase your next high impact sports bra, take a look for yourself and see what bra produced the least amount of bounce and the most support.

About HerRoom

HerRoom.com is the largest woman-owned Internet retailer of women's underwear and intimate apparel. This style-savvy site meets the needs of women who want fit, comfort, and definition in fashionable lingerie. HerRoom's mission is to create an online shopping experience that rivals the in-store experience, providing customers with a level of personalized expertise that cannot be found anywhere else. Using advanced technology, customer-focused information and services and the unique perspective of a women-owned business, HerRoom.com provides customers with the best solutions for any intimate apparel challenge.

About Tomima Edmark

Edmark - based on her own experiences - realized that women were not empowered with the right information when it came to choosing the best underwear and lingerie; moreover, Edmark realized that they had no resources to locate that information. Her quest to give women access to expert advice and fitting information eventually led to the launch of one of the top online lingerie and underwear web sites in the world - HerRoom.com. In 2002, Edmark expanded to include men's underwear with the launch of HisRoom.com. Today, Edmark is one of the leading experts on lingerie; its fit, function and fashion uses in the world.


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