American triathlete Desiree Ficker is partnering with My Athlete, a GPS tracking device company, for The Hawaii Ironman world championship on October 11th.

The My Athlete device, using the GTX Corp gpVector, will provide live tracking on race day, allowing friends, family and fans to follow Desiree's race day progress. "The goal behind My Athlete is to allow an athletes support crew to be more involved in "their" athletes races and training" said John Brennan, CEO of My Athlete. "This device is more for the athletes support crew than it is for the athlete. It's for involving the athletes family and friends in on his or hers journey."

Desiree finished 2nd place in the 2006 Hawaii Ironman and has won many 70.3 races. [Editor's note: 70.3 represents the distance traveled in a Half Ironman (1.2M swim, 56 mile Bike, 13.1 run). The full Iron Man is (2.4M swim, 112 bike, 26.2 run)] "Desiree represents the best aspects of the sport of triathlon" said Eric Hodska of My Athlete. "She is not only highly competitive, but is very personable and outgoing and has quite a following that I'm sure would love to track her race day progress. She'll be the first professional triathlete to ever race with a GPS tracking device."

To track Desiree on October 11th at the Hawaii Ironman World Championships, go to www.myathletegps.com or www.desireeficker.com