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Comcast SportsNet Becomes Sports Television Network of 2008 Marine Corps Marathon
By Beth Cline Johnson September 23, 2008 Bethesda, MD For the Washington Running Report
Network's Partnership with MCM to Include Exclusive Live
Television Coverage at October 26 Marathon, Event Presence, Pre-
Event Coverage, and More
Comcast SportsNet, the leader in local sports television,
announced today a new partnership with the 2008 Marine Corps
Marathon to become the Sports Television Network of the Marine
Corps Marathon. On Sunday, October 26, the network will provide viewers live
coverage from the starting line of the 33rd MCM with a special
edition of SportsDay running from 7:30-8:30 a.m. In addition,
the network will provide live cut-ins during the marathon.
Comcast SportsNet will also produce a 30-minute special
program, "The Marine Corp Marathon: The People's Marathon" to
air at 10:30 p.m. the evening of the race. "The People's
Marathon" will include interviews, extensive human-interest
features and a wrap up of the race. "Comcast SportsNet's partnership with the 2008 Marine Corps
Marathon allows our network to be part of one of Washington,
DC's signature event," said Rebecca Schulte, senior vice
president and general manager of Comcast SportsNet. "We are
proud to be strongly associated with this annual celebration of
our service men and women who run aside thousands of citizens
as the entire community lines the streets in support of these
fantastic athletes. This partnership is another way Comcast
SportsNet can connect with its viewers by continuing to offer
local sports programming that matters most to the people of
this region." Leading up to the October 26 event, Comcast SportsNet will air
features on the history of the MCM, inspirational stories of
those involved, and interviews with executives and
participating runners. These segments will air during
SportsNite at 6:30 p.m., 10:00 p.m., and 11:00 p.m., and
Washington Post Live at 5:00 p.m. "The Marine Corps Marathon has always been a premiere event for
spectators and participants," said Rick Nealis, Race
Director. "The pageantry, the patriotism and the energy of race
day translate perfectly for people at home to be part of race
morning by watching on Comcast SportsNet. It is also exciting
for the runners, who will be able to go home that night and
watch highlights of the day in a way they never have before."
Marine
Corps Marathon Web site
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