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Millrose Games at the Armory: YouTube Coverage for February 11 Meet
From ArmoryTrack.comJanuary 30, 2012
New York, NY
Read David Monti's stories on headliners Matthew Centrowitz, Bernard Lagat, and Jenny Simpson at the 2012 Millrose Games.
The Armory Foundation has announced a multi-year agreement with YouTube Sports to air its track & field season. The highlight will be a live HD production of the 2012 Millrose Games at the Armory on Saturday, February 11 beginning at 4 pm, and ending with the famous Wanamaker Mile sponsored by the New York Road Runners at 10 pm.
"The Armory's YouTube channel (YouTube.com/ArmoryTrack) will give track fans nationally and around the world the opportunity to see every moment of the Millrose Games live and uninterrupted for the first time," reported Armory Executive Director Norbert Sander. "In the modern sports age, information and entertainment must be instantaneous to remain relevant and as a part of Google's recent investment in YouTube Sports Channels, Armory Track will be a major player in the new digital world of track & field."
The Millrose Games presentation will be directed by Steve Ulrich, former member of the NBC Olympic production team, and will be commentated by Dwight Stones and Tim Hutchings, two of the best known specialists in the sport.
"The YouTube Sports Channels are clearly the direction of the future," emphasized Sander on the deal to provide free online coverage, "Giving track fans live coverage, archived follow-up and multiple options for viewing on home televisions as well. The potential for vast propagation during and in the weeks after the event expands the reach of our sport to new fans and the general public in a fashion that is crucial to exposing track & field to millions of viewers, especially our younger generation. The YouTube position is clearly worldwide. With YouTube actively promoting the live event on its site more people will be exposed to track and field than ever before."
The Millrose Games can be seen live on YouTube.com/ArmoryTrack and ArmoryTrack.com on Saturday, February 11, beginning at 4 pm; the featured segment of the meet begins at 6:45 pm. View the Entry List of athletes.