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Live Interactive Multimedia Experience

with Desiree Ficker and Marcel Vifian
By Val Ford
April 2, 2006
Washington, DC
For the Washington Running Report

Desiree Ficker and Marcel Vifian to get personal about their training and recovery process with 80 fans in live interactive multimedia experience April 27, 2006

Two of the hottest pro triathletes on the circuit will be getting personal about their training and recovery techniques with 80 fans in a free live web cast at 8:30 pm Eastern on Thursday, April 27, 2006. This unique, interactive format, allows the fans unheard of access to the athletes. Carri Bennet, CEO of ES Interactive is excited about the concept of bringing the fans together with the athletes. "By keeping the size of the web cast small, each fan has the opportunity to ask questions-- actually interact with Desiree and Marcel," said Bennet. An Ironman finisher herself, the concept of interactive web casts was borne out of Bennet's own curiosity about the pros. "Training can be so confusing...I often wondered what a pro eats? How they train? How much they train and how much recovery time they allow? This format gives the fans the opportunity to ask for themselves."

Fans can go to www.esinteractive.net to register for this free interactive multimedia experience. The web cast is free to participants thanks to the wonderful generosity of sponsors: Recover-Ease, SBR, nuun, Endurasport Triathlon, and Triathlonbag.com . The sponsors will also supply race entries and giveaways for Desiree and Marcel's hardcore fans.

This interactive multimedia experience is a production of ES Interactive. ES Interactive brings together athletes and the brands they endorse so that "access gets personal" for the fans. About ES Interactive (ESI) - Carri Bennet, founder and CEO of ESI, is an Ironman finisher and an avid fan of endurance sports. This passion led her to the concept of making the pros more accessible to the fans via the Internet and other interactive media technology. Web casts, text messaging and video podcasts are ESI's primary media for bringing fans and athletes together to allow each participant the opportunity to personally interact with their favorite athletes.

About Recover-Ease -- Wicked Fast Sports Nutrition - a division of TalMark Nutrition, LLC, was started in 2005 with a single overarching goal in mind - to develop natural products that help people live better, more productive, and healthier lives. With business offices in Massachusetts and R&D facilities in Utah, TalMark Nutrition maintains active scientific and educational programs addressing weight loss, sports nutrition, flexibility, heart health, stress management, and general nutrition issues. Recover-Ease is the only research-proven, patent-pending, dope-free post exercise recovery capsule on the market today. Try it and FEEL the difference. Request your FREE sample at www.recover-ease.com.

About SBR Multisports -- SBR Multisports actively sponsors and provides technical gear, information and services to well known professional triathletes and teams, as well as amateur triathletes regardless of their level of competition. SBR Multisports provides neutral technical information on all products sold, helping customers optimize their training and racing. All registrants for the event will receive a 15% discount on everything in the SBR Multisports store except bikes, bike parts, wetsuits, nutrition and clearance items. This discount will be good both online and in the store, for up to one week after the web cast.

About nuun -- Imagine being out on a long run or ride, or being in the gym. Rather than settle for water or buy a sugary drink from a convenience store, you just fill up your water bottle and drop in a couple of nuun tabs. By the time you've tied your laces or put on your pack, you've got a complex electrolyte drink that recharges your salts, but is refreshing and more efficiently absorbed than water alone or most sports drinks on the market. New nuun flavors have just been introduced! New flavors include lemon & lime, citrus fruits, and tri-berry.

About EnduraSport Triathlons- EnduraSport Triathlons, powered by Genesis Adventures, has hosted over 6,000 athletes at 50+ endurance events. The spirit and purpose of the company is to give people new experiences to challenge themselves. Genesis is looking forward to the future as it continues to help all aspiring and seasoned athletes achieve their goals and celebrate their accomplishments.

About Triathlonbag.com -- With sports equipment becoming more and more of an essential part of athletic competition, it is imperative that athletes have gear that is specifically designed for their competitive needs. The T2, DT, T and Original Triathlon bag are the ultimate solution for the Triathlete, Runner and Adventure Racer. With an incredible number of features and capabilities tailored to the needs that these sports demand, no athlete should be without one.


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