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Under Armour Announces Title Sponsorship of 3rd Annual Baltimore Marathon
From the official press release
August 28, 2003
Baltimore, MD
For the Washington Running Report

All Marathon and Half-Marathon Participants to Receive Under Armour Performance Apparel
Under Armour Performance Apparel announced today that it is the title sponsor of the Baltimore Marathon. The event will be named Under Armour's Baltimore Marathon beginning with the third annual event on October 18. Under the three-year sponsorship agreement with Corrigan Sports Enterprises, the event manager, Under Armour will supply all marathon and half-marathon participants with its signature performance apparel, making it the nation's first marathon ever to provide participants with an alternative to old-fashioned cotton shirts.

"Under Armour's Baltimore Marathon will allow all marathon and half-marathon participants to experience the difference of performance apparel--clothing that doesn't weigh them down like sweat-soaked cotton t-shirts do," commented Steve Battista, director of marketing for Under Armour Performance Apparel. "The Under Armour Baltimore Marathon is an ideal way for us to introduce the running world to the newest gear from the innovator of performance apparel."

Each participant in Under Armour's Baltimore Marathon and the half-marathon will receive an Under Armour LooseGear shirt to help them keep cool and dry throughout the course of the race because of Under Armour's Moisture Transport System that pulls perspiration away from the skin. Under Armour's LooseGear line is ideal for running due to its generous cut for comfort. These short-sleeved performance shirts, which normally retail for $29.99, will feature the newly-designed official race logo.

"Under Armour's title sponsorship of the Baltimore Marathon enables us to further anchor ourselves in the community we call home, while providing the athletes participating in the event with gear that will help them achieve their performance potential," commented Kevin Plank, founder and president of Under Armour.

Under Armour plans to promote its activities with the marathon over the next three years in media outlets such Runner's World, Running Times, Sports Illustrated, and ESPN The Magazine, and the company's logo will be prominent throughout the 26.2 mile course. In addition, Under Armour is on course to have more than sixty participants in the race, representing more than one-quarter of the company's employees.

"On behalf of the City of Baltimore and Corrigan Sports Enterprises, I am thrilled to announce our partnership with Under Armour, the originator of performance apparel and an outstanding member of the Baltimore business community," commented Lee Corrigan, principal of Corrigan Sports Enterprises. "We were looking to bring a local company to the forefront and are confident that with Under Armour's support and prestige, this running event will achieve unprecedented successes, serving to boost both Baltimore's economy and the performance of runners competing in this event."

In addition to the Under Armour's Baltimore Marathon on October 18, Corrigan Sports will host the CareFirst BlueCross BlueShield Half-Marathon, the Fila 5K Run, the Kid's Fun Run, and the GEICO Team Relay, a race within the marathon that includes 750 four-person corporate teams competing for the Corporate Cup. Also scheduled is the 1st Annual Armed Forces Challenge which will crown seven champions with military experience--male and female winners of the marathon, half-marathon, and team relay (male, female and mixed teams). Military personnel also receive a $5 discount on their marathon entry fee. Baltimore's WBAL TV and Radio are serving as the media partners for the event.

Under Armour is the originator of performance apparel, a line of moisture-wicking microfiber clothing that pulls perspiration away from the skin to keep athletes cool, dry, and light throughout the course of a game, practice, or workout. Most of the products are compression garments that help prevent muscle fatigue while working out. The diverse line includes apparel for all seasons and climates, allowing the body to regulate its temperature naturally through the process of moisture transport.

Under Armour manufactures its exclusive fabric domestically and boasts six products lines: HeatGear, ColdGear, LooseGear, AllSeasonGear, TurfGear, and Street Gear, covering all climates and game situations. Under Armour is available worldwide through its Web site, www.underarmour.com, Eastbay catalog, and most major sporting goods stores, including: Champs, Dick's Sporting Goods, Gart Sports, Galyan's Trading Company, Hibbett Sports, Modell's, and The Sports Authority.

About Corrigan Sports Enterprises
Corrigan Sports Enterprises (CSE) was established in 1991 with the goal of creating, managing, and implementing sports and event marketing opportunities for the corporate community. In that time, CSE has grown into one of the strongest marketing organizations in the area. The addition of Under Armour's Baltimore Marathon has only enhanced CSE's already impressive resume that includes the Toyota Pro Beach Volleyball Series, the Marines Charm City Challenge High School All-Star Game, the General Motors Scholarship Challenge, and Toyota's Thrash at Rash Extreme Sports Festival, to name a few.

About Under Armour
Founded in 1996, Under Armour is the originator of performance apparel. The company is the official supplier of performance apparel to Major League Baseball, Major League Soccer, the National Hockey League, USA Baseball and the US Ski Team. Under Armour's gear is worn by 22 NFL teams and nearly 100 Division-IA college football programs. The company has achieved average growth of 250 percent per year since its inception and reached $55 million in sales in 2002. Under Armour was chosen by industry retailers as the 2002 and 2003 Apparel Supplier of the Year in a survey by Sporting Goods Business. Headquartered in Baltimore, MD, Under Armour employs more than 200 people.


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