You read it right, the "bounce test." Every girl wishes she
could easily pick the sports bra that's right for her. Now
available at
HerRoom.com, all high-impact sports bras are fully demonstrated
with videos showing front and side running motion of a 34D
model wearing the bras. The results are surprising and
enlightening.
Tomima Edmark, founder and president of HerRoom.com, is on a
mission to find
out which sports bras give it their all. Every sports bra in the high impact category can be viewed
from the front and in profile on a jogging model. A
shopper at
HerRoom.com/sport-underwear.aspx can watch video demonstrations of any high impact sports bra by clicking on
the video
camera icon located just below the image, and "The Bounce Test"
video will appear.
"I wanted to give our shoppers unbiased information they
couldn't find
anywhere else - not even in a retail store. The videos provide
an impartial
and equal comparison since the same model is wearing all the
bras. Now you
can truly know before you buy," said Edmark. "I believe it
shows valuable
information that every woman should see. It's also patent
pending."
It is a fact of life that most women's breasts will sag over
time. The reason
is that breasts have no muscles in them to be toned. Ligaments
are what
attach the breasts to the chest. If these delicate ligaments
are not
supported, constant motion will break them down and erode
breast support and
positioning. Since it is so important for women of all shapes
and sizes to
find the right bra, Tomima has put together some helpful tips:
* A good sports bra can reduce breast movement by at least 56%.
* When choosing a sports bra, consider the activity. It is very
possible
that you will need a wardrobe of sports bras depending on the
number of
sports you participate in - high to low impact.
* Breast size does play a part. Larger breasts are going to
need more
support. Therefore, the proper sports bra is going to give the
necessary
support to control breast motion and reduce the bounce force in
each
activity.
* Whether you are a 32A or a 42DD, you still need to support
your breasts.
Otherwise, constant motion caused by exercise will break down
the delicate
ligaments keeping your breasts in place and cause sagging over
time. Small
breasts can sag too.
* One good sports bra is better than two normal bras because
the sports bras
are designed not only to give support but also to reduce
bouncing.
* Determine whether you want a bra that offers encapsulation or
compression.
Encapsulation models are constructed with two cups (just like
typical bras).
Compression models, on the other hand basically press your
breasts flat to
your chest (in an attempt to reduce motion).
So you might be asking yourself what bras will provide me with
the support I
need? There are four in particular that received rave reviews
this year when
they won the first annual Undie Awards. The Undie Awards is an
annual awards
program inaugurated by HerRoom.com with the express mission of
seeking out
and awarding excellence in underwear design. The experts behind
The Undie
Awards also gave the "Undie Select" Award for outstanding
designs that have
yet to receive mass acceptance or appeal in each category.
The Winners of The Undie Award for best overall sports bra:
Champion Double Dry Seamless Sports Bra 2893 (average figure)
Enell Sports Bra 100 (full figure)
The Winners of The Undie Select Award:
Natori 34439 Sports Bra (average figure)
Lunaire Coolmax Underwire Sports Bra 11111 (full figure)
In the consumers' mind, these bras proved to be supportive and
minimized the
"bounce." But, interestingly enough, the highest voted sports
bra, Champion,
had more breast movement than many of its competitors. The
videos are so
important because, as proven here, many women really do not
realize how much
they are bouncing.
Before you go out and purchase your next high impact sports
bra, take a look
for yourself and see what bra produced the least amount of
bounce and the
most support.
About HerRoom
HerRoom.com is the largest woman-owned Internet retailer of
women's
underwear and intimate apparel. This style-savvy site meets the
needs of
women who want fit, comfort, and definition in fashionable
lingerie.
HerRoom's mission is to create an online shopping experience
that rivals the
in-store experience, providing customers with a level of
personalized
expertise that cannot be found anywhere else. Using advanced
technology,
customer-focused information and services and the unique
perspective of a
women-owned business, HerRoom.com provides customers with the
best solutions
for any intimate apparel challenge.
About Tomima Edmark
Edmark - based on her own experiences - realized that women
were not
empowered with the right information when it came to choosing
the best
underwear and lingerie; moreover, Edmark realized that they had
no resources
to locate that information. Her quest to give women access to
expert advice
and fitting information eventually led to the launch of one of
the top
online lingerie and underwear web sites in the world -
HerRoom.com. In 2002,
Edmark expanded to include men's underwear with the launch of
HisRoom.com.
Today, Edmark is one of the leading experts on lingerie; its
fit, function
and fashion uses in the world.