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Baker's Breakfast Cookie Wants You for 2003 Triathlon Team
By Stacy Vasil February 12, 2003 Bellingham, WA For the Washington Running Report
While it may be commonplace for professional triathletes to have
corporate sponsors, Bellingham, Wash. based Baker's Breakfast
Cookie is offering 24 age-group triathletes the chance to be
sponsored from head-to-toe in 2003 as part of the Baker's
Breakfast Cookie Amateur Athlete Sponsorship Program."We had a very positive response from triathletes last year at
races where we sampled. They are craving a product like ours
that is healthy, tasty, and is engineered to be a meal," said
Bryan Geschwill, president of sales & marketing. "We felt in
2003 we would take our involvement in triathlon to the next
level by supporting 24 athletes who are influencers in their
geographic region and are passionate about fitness in general
and triathlon specifically. We felt this would strongly
complement our Baker's Breakfast Cookie Healthy Start Foundation
which focuses on the nutritional, economical, and educational
needs of underprivileged and malnourished children." The oatmeal based cookies boast all-natural ingredients with no
artificial colors, sweeteners or preservatives. The all-natural
cookies, which sell at a suggested retail price of $1.59, come
in 12 tasty flavors including Fruit & Nut, Peanut Butter &
Jelly, Peanut Butter, Oatmeal Raisin, Pumpkin Spice, Lemon Poppy
Seed, and vegan varieties such as Chocolate Chunk, Oatmeal
Fruit, and Peanut Butter Chocolate Chunk. "Our cookies are something any athlete can eat before a morning
workout or as part of his or her recovery. The cookie is real
food, real fuel, and real nutrition providing sustained energy
because it's made with real oatmeal, fruits, and nuts. We have
created a healthy, shelf-stable food without use of hydrogenated
oils, preservatives, flavorings, or colorings commonly found in
mass produced foods," added Geschwill. "We feel these athletes
can serve as ambassadors for our company and deliver the message
that Baker's Breakfast Cookies is committed to bringing
healthier food to mainstream America one cookie at a time." In order to be considered for the 2003 Baker's Breakfast Cookie
Amateur Athlete Sponsorship Program, interested athletes should
visit www.bbcookies.com/race.html for application rules and
information. The 24 athletes who are selected will receive Baker's Breakfast
Cookie race apparel, a year's supply of cookies and the
opportunity to earn performance- based cash bonuses. About Baker's Breakfast Cookie
Baker's Breakfast Cookie, based in Bellingham, Wash., was
founded in 1996 with the goal of bringing healthy food to the
masses. These all-natural cookies, which come in 12 tasty
flavors contain no hydrogenated oils, artificial colors,
sweeteners, preservatives, or corn syrups. Baker's Breakfast
Cookies can be found in supermarkets, major drugstore chains,
healthy food stores, airport kiosks, and health clubs. To learn
more about Baker's Breakfast Cookies, visit
the Web site
or call (877) 889-1090.
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