BALTIMORE (February 15, 2005) - 180s, LLC, Baltimore-based maker of innovative performance wear, announced today the continuation of its title sponsorship of the Shamrock 5K Run, scheduled to take place immediately before the Baltimore St. Patrick Parade on Sunday, March 13, at 1 p.m.

Approximately 4,000 runners are expected to participate in the 180s Shamrock 5K Run again this year. The race, which is organized by Charm City Run and St. Patrick Celebrations, Inc., begins at the intersection of Charles and Franklin streets, follows the parade route, and for the second year, finishes at 180s' corporate headquarters - the 180s Performance Lab - located at Columbus Center in the Inner Harbor.

"Race sponsorships have become a large part of 180s' local outreach efforts across the country, as supporting the local, committed athlete is a pillar of the 180s mission," said Brian Le Gette, co-founder and CEO of 180s. "The Shamrock Run, however, is particularly important to us, because the race takes place in our own hometown and has a wonderful reputation as a fun event for everyone involved."

At the 2005 180s Shamrock 5K Run, 180s will showcase many of its innovative products, including the new runner-specific Convertible Running Glove and ExoLite(tm) Ear Warmer, which will both be available to purchase on-site and at Charm City Run. The Convertible Running Glove ranked among the Top 15 products for winter running by Runner's World (February 2005), and the ExoLite(tm) Ear Warmer was listed as one of the Top 100 products for men in the December 2004 issue of Men's Health.

Participants can also get an early preview of the 180s Quantum Vent(tm) Running Jacket and Catalyst LS base layer shirt. The runner-specific products are designed with technologies that provide on demand thermal control throughout the run without the need to "unlayer".

All participants at the 180s Shamrock 5K Run will receive a complimentary long-sleeved cotton T-shirt to wear in the race. A moisture-wicking performance running shirt is available for an additional fee of $20. 180s will provide gift bags, including the Convertible Running Glove and ExoLite Ear Warmer, for the top runner in each division, as well as for winners of other contests held at the event.

The Kilt Brigade, back this year by popular demand, allows runners to show their Celtic pride by running the race in a kilt. The fun continues after the 5K with live music by "Kristen and the Noise," complimentary Killian's Irish Red Beer for all runners 21 and older and a post-face drawing, open to all race participants, for two round-trip airline tickets to Ireland.

Registration for the 180s Shamrock 5K Run is currently open at either www.irishparade.net or www.charmcityrun.com , and www.active.com . The 180s Shamrock 5K Run is a USA Track and Field (USATF) certified course, and proceeds from the race will be donated to St. Patrick Celebrations, Inc. to defray costs of the parade.

About 180s, LLC, www.180s.com

180s is a maker of innovative performance wear and one of the fastest growing private companies in the United States, according to Inc. Magazine. All 180s products - 180s wrap-behind-the-head(tm) Ear Warmers, 180s ExoLite(tm), 180s Gloves with the Exhale Heating System(tm) and 180s Eyegear with the Pivot Guard System(tm) - are created with patented or patent-pending, leading-edge technologies. 180s has more than 80 patents and patents-pending in the United States and abroad. Last year, the company posted record sales of more than $45 million. The ExoLite was chosen as an APEX Award winner this year for it's' design excellence. Fortune Magazine named the 180s Glove with the Exhale Heating System one of the six best outdoor products of the year in its December 2003 issue. 180s' products are carried in more than 12,000 retail outlets worldwide including numerous running, skiing and cycling specialty stores, as well as national outlets REI, The Sports Authority and Dick's Sporting Goods. 180s currently employs more than 100 professionals around the world, including in the Performance Lab, its international headquarters in Baltimore, Md.

About St. Patrick Celebrations, Inc. www.irishparade.net

The 49th annual Baltimore St. Patrick Parade begins at 2 p.m. on Sunday, March 13th at the Washington Monument and ends at Pratt Street and Columbus Center in downtown Baltimore. During the Parade, spectators will see the 101 marching units, including The Marching Ravens, Mummer string bands, horse units, Irish organizations, and community service organizations. The Parade has been in continuous operation since 1956 and is presented by an all-volunteer committee comprising of 12 member Irish organizations based in the greater Baltimore area operating as St. Patrick Celebrations, Inc. - a 501c3 non- profit.

About Charm City Run www.charmcityrun.com

Charm City Run, organizer of the 180s Shamrock 5K Run, is the leading running specialty company in the mid-Atlantic Region. Charm City Run's events management and timing business organizes, manages, directs and scores over 50 endurance sports events a year including the Baltimore Marathon, the St. Joseph Medical Center Run to Remember and the GBMC Father's Day 5K. Charm City Run's running specialty retail division fits customers in the running and walking shoes, apparel and accessories that best address each client's unique needs. Company headquarters and the Charm City Run running specialty store are located at 2045 York Rd in Timonium, Md. For more information call 410-561-3570.

For more information: Contact: Chris McMurry, 410-902-5036, E-mail