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Fitting Right In

New Balance Concept Stores Opens Third Store in the Area
By Kina Thornton
February 28, 2006
Washington, DC
For the Washington Running Report

John Strojny (pronounced Stro-nee), the local owner of the New Balance Concept Stores located in Delaware and Washington, DC, is opening a third DC market location due to the overwhelming success of his first Washington, DC store. While the store helps people find the right fit for their feet, it also represents the best of what small business has to offer the local community.

"People know how passionate I am about providing the best customer service and fit, but I am just as passionate about providing opportunities for young entrepreneurs to grow with the local community," says Strojny, "I started as a young entrepreneur just after college, so I understand how difficult it can be to find your niche in the business world."

"I think young people want to develop, but like any journey, the first steps can be challenging," says Strojny, an avid runner and longtime resident of Delaware. "Because of this, I created a business model for young entrepreneurs." In his model, the new store manager will also share ownership responsibilities, a role that will foster the entrepreneurial spirit and develop the individual, both personally and professionally.

His passion is tangible. "I am excited to be involved in the opening of our newest New Balance Concept Store here in the heart of the nation's capital; the store will be another great way for people to experience the New Balance brand of footwear and apparel," said Tito Bhuiyan, managing partner of the new store. The former manager of the New Balance store in Tysons Corner, Bhuiyan is ecstatic about his new "home store." "John has given me the opportunity to grow, to be a managing partner, and to grow with a successful business."

Opportunities to grow are good for any business, and with three stores in the DC market that focus on customer service, product knowledge, and a superior product, the possibilities are endless. Located at 1020 Connecticut Ave, NW, Washington, DC, the New Balance store will offer a complete line of New Balance performance footwear specifically designed for athletic activities such as running, walking, tennis, training, basketball, and golf. Men's, women's, and kids' styles will be available in widths ranging from 2A to 6E. The store will also feature special events, such as free gait analysis or foot evaluations by licensed medical professionals. The grand opening events for the new store will be held on March 4, 2006 where you can enjoy music, refreshments, and the entire New Balance experience.


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