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REI Launches Outdoor School
Makes Getting Outside Easy
By Nicole Fallat June 14, 2006 Washington, DC For the Washington Running Report
New Program includes One-Day Outings, Expert Instruction, Gear
and
Transportation
Last week the outdoor gear retail cooperative Recreational
Equipment, Inc., (REI) is introducing its latest program
designed to get people in the Washington, DC, area outdoors. The
new REI Outdoor School offers classes and one-day guided outings
that teach the basics of hiking,
cycling, kayaking and more.
In addition to the Washington, DC, area, the REI Outdoor School
is also
available at all REI retail locations in the Northern
California,
Philadelphia and Boston markets. Starting at just $25, the year-
round
program is designed for anyone interested in learning a new
activity or
brushing up on existing skills. While offered to REI members and
non-members alike, cooperative members receive special pricing
on all REI Outdoor School classes and outings.
REI's new program offering is in response to a growing number of
adults who want to recreate outdoors, but sometimes feel that
learning a new activity is intimidating. In addition, an Outdoor
Industry Association study revealed that 69 percent of Americans
are interested in trying a new outdoor activity, but are limited
by time and money.
"We want to remove these and other barriers to getting outside
lack of gear, skills and people who share a common interest,"
said Ashby Robertson, REI Outdoor School Washington, DC,
regional guide supervisor. "REI Outdoor School helps by
providing after-work classes, one-day weekend outings, any
required gear like bikes or kayaks, knowledgeable guides, a
group of like-minded individuals and even transportation to the
outdoor destination. All this makes trying a new activity more
accessible."
In 2005, several of REI's Northern California stores piloted
this program to great success. "With the outings, we found that
our customers loved being 'done-in-a-day' learning a new skill
or discovering a new destination, but still being home in time
for dinner," said Robertson.
Classes and outings, which vary from store to store, include:
hiking, hiking with dogs, backpacking, road cycling, mountain
biking, kayaking, outdoor photography, camp cooking, map and
compass navigation, GPS navigation and rock climbing. Several
family and women's-specific offerings are also available.
All of the evening classes have weekend day trips that put new
skills to practical use, but anyone may take a class or outing
independently from the other. With the exception of a few
intermediate level outings, none of the offerings have any
prerequisites.
REI Outdoor School cycling and paddling trips are offered to
adults and
accompanied adolescents 14 and older, with additional
opportunities for
younger children on the program's family-specific outings.
For more information and to sign up for an REI Outdoor School
activity,
visit
REI.com/outdoorschool or contact customer service at any of
the
participating stores.
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