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Marine Corps Marathon Generates Income for the Metro Area
By Beth Cline Johnson June 22, 2007 Quantico, VA For the Washington Running Report
The Washington DC Metro area received $31.7 million in spending
over the Marine Corps Marathon weekend during October 2006
according to a recent report from the George Washington
University International Institute of Tourism Studies. The
study, which randomly interviewed runners and spectators, both
local and visitors, found that more than 96,000 people came to
the area as a part of the MCM generating a 62%
increase in dollars spent from the same weekend in 2004 and a
more than 160%
increase from dollars spent the same weekend in 2002. Marathon visitors over the average three-day stay predominately
spent on food, lodging, entertainment, local transportation,
and retail purchases. This generated more than $2.2 million in
tax revenue, up 69% from 2004. Virginia was the dominant
recipient of runner and spectator spending on lodging and
restaurants, bringing more than half of the money spent. In 2006, the MCM and Arlington County formally announced a
marketing partnership, established to enhance the economic and
tourism opportunities generated by the annual event. This
program included joint promotional ventures, a new recycling
effort and the creation of the MCM Finish Festival in Rosslyn. "As a host and partner of the Marine Corps Marathon, we're very
proud to welcome runners, race officials, visitors and other
guests to Arlington for the most popular marathon in the
Washington, D.C. region," stated Arlington Board Chairman Paul
Ferguson. "Our entire community benefits greatly from the
marathon, enjoying both cultural and economic gains from the
race." Runners and their parties spent more than $16 million in
restaurants and retail purchases over the weekend. On average,
runners and their parties stayed 3.1 nights at area hotels
generating an additional $10 million in revenue. In addition to the economic impact, the Marine Corps Marathon
provided a means for more than 3,500 charity runners raise in
excess of $5 million for both local and national causes. The
program's thirteen-year total of more than $40 million includes
contributions to the fundraising efforts of long-standing
partners the Lymphoma and Leukemia Society and St. Jude's
Heroes program, as well as many others.
Marine Corps Marathon web site
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