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New Balance Signs on as 2007 Army Ten-Miler Sponsor
Set for Sunday, October 7 in Washington, DC
By Roxana Hoveyda March 24, 2007 Washington, DC For the Washington Running Report
Registration opens Monday, April 2, 2007.
The Army Ten-Miler is pleased to announce that New Balance has
signed on as the exclusive running footwear and performance
apparel provider for the 2007 race. New Balance began as a
Boston based arch-support
company in the early 1900's, developed into a specialized shoe
manufacturer in the 1970's, and has become a global
manufacturer of performance footwear and apparel. Today, New
Balance Athletic Shoe Inc. is a family of brands including New
Balance, Dunham, PF Flyers, Aravon, Warrior, and Brine.
"We are honored to be affiliated with the Army Ten-Miler, the
nation's
largest ten-mile race. Being an official sponsor of this
premier running event is an exciting way for us to reach out to
the running community and continue to highlight our innovative
performance products and unique brand attributes," says
Stanford Jennings, southeast regional sales manager at New
Balance.
New Balance will be the exclusive, performance apparel supplier
for the new line of ATM official gear that will launch on April
2nd at
www.armytenmiler.com. "The Army's October classic is
the largest 10-mile race in America and we are extremely
pleased to offer our runners top quality ATM apparel by New
Balance," commented Race Director, Jim Vandak. "This is a great
partnership because New Balance and the Army Ten-Miler share a
common commitment to the sport and the running community,"
added Vandak. Known for its organizational excellence, spirited
competition, and American heroes - the Army Ten-Miler was
recently named as one of the Top Six Big Ten-Milers by Runner's
World Magazine.
About New Balance
New Balance, headquartered in Boston, MA, is a leading
manufacturer of
technologically innovative width-sized performance footwear and
athletic apparel for women, men, and children. The range of
product categories includes running, walking, training,
basketball, tennis, cleats and kids. New Balance Athletic Shoe,
Inc. employs more than 2,800 people around the globe, and in
2006 reported worldwide sales of $1.55 billion. For more
information please visit www.newbalance.com.
About the Army Ten-Miler
The 23rd edition of America's largest 10-mile running event
takes place on Sunday, October 7 in Washington, DC. The
Association of the US Army (AUSA) and KBR are the co-lead
sponsors for this year's event. This Army tradition attracts
over 26,000 runners, of varying experience, from around the
world to run a course that starts and finishes at the Pentagon
and passes such national landmarks as the Lincoln Memorial, the
Washington Monument and the Capitol. Race weekend activities
including the Race Expo presented by New Balance, fitness
clinics, and press conference are free and open to the public.
Race day features the Health Net Federal Services Youth Runs,
the 94.7 the Globe Post Race Party with bands, entertainment
and a live broadcast, and HOOAH Tents representing Army
installations from around the world. Families will enjoy the
Health Net Federal Services Youth Activity Zone, interactive
inflatables, Army racing displays, the GEICO Gecko and much
more. Proceeds from the Army Ten-Miler go to support soldier
and soldier
family Morale, Welfare, and Recreation (MWR) programs.
For more information on one of DC's premier running event, visit www.armytenmiler.com.
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