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Exel Nordic Walking to be Introduced at Potomac River Running
By Ray Pugsley March 21, 2007 Reston, VA For the Washington Running Report
Free seminar/training sessions to take place at Potomac River
Running locations on March 24 & March 25.
Exel Sports NA, fully owned subsidiary to Exel Oyj, a Finnish
manufacturer and developer of composite consumer products
including cross-country ski, alpine ski, and Nordic Walking
poles today announced it will be introduced at two Potomac
River Running locations on Saturday, March 24 at 10:00 a.m.
in the Reston Town Center in Reston, and Sunday, March 25 at
12:00 noon in Old Ashburn Square in Ashburn. Exel
representatives will be on-site to conduct demonstrations and
answer questions.
As the original developers of Nordic Walking poles in Finland
back in 1997, Exel has helped to increase the popularity and
awareness of the sport as a whole. Potomac River Running
is a specialty running retailer who is on the leading edge of
bringing this sport to market in the United States. Often
described as "cross-country skiing without snow or skis"
or "power walking with poles," Nordic Walking has grown quickly
to over six million participants worldwide. The sport is easy
to learn, appropriate for anyone wishing to be/stay active and
can be done just about anywhere.
"We are thrilled to start carrying the Exel Nordic Walking
poles in our store(s), said Ray Pugsley, one the four family
members who co-own Potomac River Running. By providing
the Nordic Walking poles, we can offer our customers a way to
burn 20 to 46 percent more calories than ordinary walking. In
addition, we can offer a great cross-training option that uses
90 percent of your muscles opposed to using only 60 percent
while running."
For more information on training session locations, visit
www.potomacriverrunning.com.
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