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Exel Nordic Walking to be Introduced at Potomac River Running
By Ray Pugsley
March 21, 2007
Reston, VA
For the Washington Running Report

Free seminar/training sessions to take place at Potomac River Running locations on March 24 & March 25.

Exel Sports NA, fully owned subsidiary to Exel Oyj, a Finnish manufacturer and developer of composite consumer products including cross-country ski, alpine ski, and Nordic Walking poles today announced it will be introduced at two Potomac River Running locations on Saturday, March 24 at 10:00 a.m. in the Reston Town Center in Reston, and Sunday, March 25 at 12:00 noon in Old Ashburn Square in Ashburn. Exel representatives will be on-site to conduct demonstrations and answer questions.

As the original developers of Nordic Walking poles in Finland back in 1997, Exel has helped to increase the popularity and awareness of the sport as a whole. Potomac River Running is a specialty running retailer who is on the leading edge of bringing this sport to market in the United States. Often described as "cross-country skiing without snow or skis" or "power walking with poles," Nordic Walking has grown quickly to over six million participants worldwide. The sport is easy to learn, appropriate for anyone wishing to be/stay active and can be done just about anywhere.

"We are thrilled to start carrying the Exel Nordic Walking poles in our store(s), said Ray Pugsley, one the four family members who co-own Potomac River Running. By providing the Nordic Walking poles, we can offer our customers a way to burn 20 to 46 percent more calories than ordinary walking. In addition, we can offer a great cross-training option that uses 90 percent of your muscles opposed to using only 60 percent while running."

For more information on training session locations, visit www.potomacriverrunning.com.


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