Sugoi today announced a three-year partnership with Elite Racing to be a corporate sponsor and the official technical apparel sponsor for five annual Elite national marathons and half-marathons.

Beginning with the Country Music Marathon & 1/2 Marathon in April, 2007, Sugoi is providing a wide range of custom sublimated running apparel and seasonal products for the nation's leading promoter of running events. Sugoi will sponsor for 2007, 2008, and 2009:

Rock 'n Roll Marathon (San Diego)
P.F. Chang's Rock 'n Roll Arizona Marathon & 1/2 Marathon (Phoenix)
Rock 'n Roll Half Marathon (Virginia Beach)
Rock 'n Roll Half Marathon (San Jose)
Country Music Marathon & 1/2 Marathon (Nashville)

The approximately 120,000 runners participating in these events annually will be able to purchase custom-designed Sugoi apparel at Elite Racing's official merchandise store at each Expo venue. In addition, Sugoi will provide staff apparel to Elite Racing as well as outfit each event's Pace Teams in singlet and shorts.

Using their extensive Custom Apparel capability, Sugoi will also be the vendor of choice for Elite's affiliated partners, including Team In Training, the Footlocker Challenge program, and sponsor apparel for such companies as UPS, P.F. Chang's China Bistro, and Southwest Airlines.

Stan Mavis, Sugoi's President, said, "This agreement not only puts the Sugoi brand in front of thousands of dedicated runners at some of the nation's best running events, it displays our incredible custom apparel capabilities in a very tangible and visible manner."

Elite Racing's president Bruce Herring said, "Sugoi has the enormous credibility and quality that our runners are looking for, and associating our events with their apparel is a terrific match."

Beginning with the original Rock 'n Roll Marathon in San Diego in 1998, Elite Racing has grown into America's favorite race promoter by turning endurance events into "a 26-mile long block party." The initial race drew 20,000 runners - the largest ever for a first-time event, and spawned a national expansion to other markets.

The word Sugoi is a Japanese term for "Incredible." For 20 years, Vancouver-based Sugoi Performance Apparel has been working diligently to make sure that their products, people, and organization live up to that name. From humble basement beginnings, Sugoi products are now used worldwide by runners, cyclists, triathletes and fitness enthusiasts who demand the best apparel available.

For more information on Elite Racing

For more information on Sugoi