Good Nutrition Improves Athletic Performance and Recovery
Flavonoids are natural compounds found in the seeds, skin, peel, bark, and flowers of plants that have natural antioxidant, free radical scavenging, and anti-inflammatory properties.

Over 4000 flavonoid compounds are found in the plant kingdom. The flavonoid component imparts the colorful pigment of fruits, vegetables and herbs. Some of the most common sources of flavonoids in the human diet are from red wine, green tea, onions, apples, grape skins, blueberries, and broccoli.

Despite the strong evidence for the health benefits of flavonoid antioxidants, many Americans consume insufficient amounts of fruits and vegetables each day.

A New Beverage With Antioxidant Properties
FRS(R) Plus antioxidant health drink is a scientifically formulated supplement beverage designed to fight fatigue, boost performance and neutralize free radicals before they can cause cellular damage.

New Sun Nutrition announced in June, 2005, the results of an independent ORAC (Oxygen Radical Absorbance Capacity) laboratory study revealing that FRS Plus Original health drink delivers higher antioxidant power than selected leading health beverages. The comparative analysis was conducted by Bell Advisory Services and the testing was performed by Brunswick Laboratories.

"Of the ten beverages tested, FRS Plus Original had the highest ORAC score," said David Bell, chief executive officer of Bell Advisory Services.* "It ranked 7.4 times higher than Lipton Lemon Iced Tea which touts 'naturally protective antioxidants' and 13.6 times higher than Red Bull, the leading energy drink on the market."

Since its inception, FRS Plus has fuelled the performance of both endurance and power athletes, including top U.S. mountain biker Travis Brown and AVP beach volleyball star Dax Holdren. It has quickly become the daily health supplement of choice for many professional athletes who use it to improve energy, focus, and recovery. FRS Plus is also currently being used by the Los Angeles Lakers as part of its off-season training regimen.

"FRS Plus provides the perfect balance of sustained short-term energy, focus and recovery improvement and long-term health benefits," said Dick Lamb, chief executive officer of New Sun Nutrition. "Most antioxidant sources simply don't offer immediate, tangible benefits, while most energy drinks fail to provide antioxidant protection."

FRS Plus delivers its antioxidant potency through a synergistic combination of quercetin (found in red onions, blueberries, apple skins, and spinach), green tea catechins, and 7 key vitamins and metabolic enhancers. The breakthrough formula is the result of years of research and development by Dr. Lan Bo Chen, Ph.D., Professor of Pathology at Harvard Medical School's Dana-Farber Cancer Institute, Dr. Mitsunori Ono, Ph.D., world- renowned phytochemical expert and Senior Scientist with the Beth Israel Deaconess Medical Center, and other pioneers in flavonoid research.

The release of the ORAC assay results confirms FRS Plus' ability to deliver the free-radical fighting antioxidant strength needed to help protect the body against oxidative stress. Oxidative stress has been linked with many chronic disease processes including cardiovascular disease, diabetes, stroke, Alzheimer's, arthritis, and DNA damage leading to mutations and some types of cancer.

The comparative analysis of antioxidant activity is based on data generated using the ORAC assay, conducted by Brunswick Labs in Wareham, Massachusetts, a leading independent laboratory. The ORAC assay tests antioxidant activity against the peroxyl radical of naturally grown fruits and vegetables and processed beverages and foods. First developed by Dr. Ronald Prior, nutritionist and research chemist with the USDA, it is a methodology that provides a reliable and standardized way of measuring antioxidants in foods and other substances and is accepted as the industry standard for measuring antioxidant capacity. The assay is also used by the United States Department of Agriculture.

Free Radical Scavenger Formula Demonstrates Enhanced Athletic Performance
An Independent Pepperdine University Clinical Trial Made Public in October, 2004:

A clinical trial conducted by Pepperdine University revealed a dramatic improvement in time trial performance by elite cyclists as a result of the daily intake of FRS Plus, a breakthrough Free Radical Scavenger antioxidant supplement beverage. The researchers concluded that FRS Plus significantly boosted peak performance and markedly enhanced endurance in 11 elite cyclists.

"Exercise performance changes of 1-4% are significant and usually mean the difference between winning and losing. FRS Plus yielded a 3.1% improvement, which is impressive, especially in highly trained elite athletes," observes Holden S.H. MacRae, PhD, Principal Investigator and Professor of Sports Medicine at Pepperdine University.

"Muscular exercise promotes the production of free radicals that contribute to muscle fatigue. Daily use of FRS Plus notably improved endurance exercise performance by minimizing fatigue. These findings suggest that FRS Plus may also improve recovery time and reduce the inflammation associated with high intensity exercise. Subjects performing high intensity 30 km time trials demonstrated sustained increases in muscle power output and whole body gross mechanical efficiency, thereby completing the trial in a significantly faster time."

"Variations of this magnitude are typically achieved in athletes by blood doping or living at high altitude," adds MacRae. "These study results have significant implications for athletes seeking an edge without risking their health or reputation."

The twelve-week trial was a double-blind, placebo-controlled, cross-over study measuring the performance of 11 elite cyclists and triathletes over a six week period and linking variations in performance to the intake of FRS Plus, a proprietary formula containing 600mg of flavonoids, including quercetin, green tea extract and seven key vitamins.

Commenting on the Pepperdine results, Dr. Marcus Elliott, M.D., a Harvard-trained physician, leader in sports conditioning and injury prevention consultant for the NFL, as well as an advisor to New Sun Nutrition, sponsor of the study, comments, "In almost 20 years of elite athlete conditioning and science, this is one of the most impressive performance enhancement results I've encountered."

"Short-term intakes of dietary antioxidants have been shown to counteract the cellular damage caused by free radicals. In this study, FRS Plus has demonstrated that it can also increase athletic performance," adds Elliott.

"FRS Plus may prove to be not only a performance enhancer for endurance athletes such as cyclists, runners, swimmers and the like, but also a powerful long-term protector for any athlete, helping to alleviate free radical damage caused by exercise."

The patented FRS Plus formula was developed in collaboration with Harvard scientists and was launched by New Sun Nutrition, a specialist in flavonoid health solutions, in September 2004. The company is doing additional clinical research on the potential health benefits of FRS Plus.

About New Sun Nutrition
New Sun Nutrition is pioneering the development of flavonoid health solutions to improve consumer health and wellness. The company uses the latest scientific research to create innovative, great tasting dietary supplements, beverages and ingredients. The proprietary formulas synergistically combine nature's most potent plant nutrients with other healthy ingredients to provide both immediate and long-term health benefits.

The company's current product portfolio includes FRS(R) Plus antioxidant health drink, a scientifically formulated supplement beverage designed to fight fatigue, boost performance and neutralize free radicals before they can cause cellular damage.

The New Sun Nutrition management and advisory team is comprised of nutrition and beverage industry leaders, renowned Harvard scientists, doctors and specialists in the fields of sports performance, disease prevention, and drug development.

Richard Lamb, President & CEO
A successful serial entrepreneur, Dick joins New Sun Nutrition from Balance Bar, where he was co-founder, Executive Vice-President and President. During his management term at Balance Bar, Dick helped grow sales from $1M in 1994 to over $100M in 1999, took the company public, and eventually sold it to Kraft for $268M.

Prior to founding Balance Bar, Dick was the co-founder and President of Windsurfing Hawaii, an innovative sports equipment company. He was also Vice President, International Operations, for Windsurfing International, the company that invented windsurfing. Dick holds a BS and ME in Mechanical Engineering from Cornell University.

For more information on New Sun Nutrition's products, see the Web site: www.frsplus.com.