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Under Armour Baltimore Running Festival Generated Nearly $15 Million For City
By Gene Brtalik November 3, 2006 Baltimore, MD For the Washington Running Report
According to a recent study by RESI, a research and consulting
firm located at Towson University, the 2006 Under Armour
Baltimore Running Festival generated $14.8 million dollars in
revenue for the state of Maryland. This number is up nearly $1.3
million from a year ago due in part to record entry of nearly
12,000 participants. $2.217 million dollars was also collected
in state and local taxes. In six years, the event has resulted
in $70 million dollars being pumped in the state's economy. To determine the economic impact, RESI used information from
other marathons, the Maryland State Department and Assessment
and the Census. RESI assumed that for every Marathon runner, an
additional 1.8 guests would accompany the runner. Based upon
other marathons, all visitors spend approximately $177.50 per
day and stay 2.5 days. Of the $177.5, 21% is spent on hotels,
21% spent on eating, 15% on retail, 18% on transportation, and
25% on entertainment.
The Spending Patterns for the Marathon over the Last Six Years
Year Visitors Total Hotels Eating Retail Transportation Entertainment
2006 33,292 $14,773,325 $3,139,332 $3,139,332 $2,215,999 $2,585,332 $3,693,331
2005 30,416 $13,497,278 $2,868,171 $2,868,171 $2,024,592 $2,362,024 $3,374,319
2004 26,700 $11,843,510 $2,516,745 $2,516,745 $1,776,527 $2,072,614 $2,962,877
2003 22,400 $9,940,000 $2,112,250 $2,112,250 $1,491,000 $1,739,500 $2,485,000
2002 19,600 $8,697,500 $1,848,219 $1,848,219 $1,304,625 $1,522,063 $2,174,375
2001 25,200 $11,182,500 $2,376,281 $2,376,281 $1,677,375 $1,956,938 $2,795,625
"The Marathon has proven to have a significant positive impact
for City and State Tourism," stated race director Lee Corrigan,
president of Corrigan Sports Enterprises. "Since the inception
of the event the number of out-of-towners that participate every
year has grown from 25% to 40%. Our event has become a national
and international event drawing runners from every state in the
country and more than 24 different countries worldwide. We have
been experiencing double digit growth since Under Armour has
become our title sponsor. Based on the positive reviews from our
runners' survey I would expect another record crowd for 2007."
As a result of this year's running festival, more than $600,000
was generated for local charities. This year the marathon
initiated the Ferris Baker Watts Charity Chaser Program where
Chris Dean started last in the race and tried to pass as many
people as possible to raise money for the United Way of Central
Maryland and Queen Anne's School. Dean finished the race in
3:57:03 and passed 2,086 runners along the way resulting in
$6,258 being donating to the two charities.
Some of the other beneficiaries this year were The Leukemia &
Lymphoma Society, Baltimore Reads, Moveable Feast, Special
Olympics of Maryland, Parkinson's Foundation Strive, Baltimore
Fire Foundation, Baltimore Office of Promotion and the Arts,
Ronald McDonald House, C.A.S.E., and Health Care for the
Homeless, to name a few. Since the inception of the event in
2001, more than $3 million dollars has been raised for charity.
"The Renaissance Hotel has been a proud supporter of the
Marathon since day one," commented John Davis, sales
manager. "This year we experienced a sellout over the weekend in
large part because of the Marathon. Additionally, the event
seems to attract an upscale demo that we strive to showcase our
property to. We look forward to being a partner of the Baltimore
Marathon again next year."
The seventh annual Under Armour Baltimore Running Festival will
take place on Saturday, October 13, 2007 at M&T Bank Stadium.
Online registration will open on December 1, but mailed and
faxed applications are currently being accepted.
For more information visit
www.thebaltimoremarathon.com.
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