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EVENT DIRECTORS


Diva Night - A Ladies Only Event

at Fleet Feet Sports Annapolis
By Marty Broerman
July 16, 2007
Annapolis, MD
For the Washington Running Report

Fleet Feet Sports Annapolis will be hosting a "ladies only" special event on July 19th from 6:30-8:30pm. Diva Night is just one of the many special events Fleet Feet stores offer nationally and these events are well attended and received in their local communities.

During the event, there will be professional Bra fittings performed by staff and Moving Comfort. Eighty percent of women are in the incorrect Bra for the activity they are involved in and Fleet Feet is committed to ensuring that the correct fit is achieved through proper measurement. In addition to incorrect bra size, many women do not understand that the life of a sports bra is diminished after only 6-12 months.

During the event, there will be prizes, giveaways, massage, professional makeup consultations, food and drink as well as wine tasting. Sponsors for the event include Even Keel Wellness Spa, Arbonne International and The Wine Cellars of Annapolis.

Reservations are not required for the event but if you do want to RSVP for the event you may by contacting the store at 410- 268-6290 or send an e-mail

Fleet Feet Sports, a specialty running and walking store serving Annapolis and the surrounding communities, has now been open six months. Located only a short walk or run from historic downtown Annapolis, Fleet Feet carries running shoes, apparel and related accessories, including brands such as Adidas, Asics, Brooks, Champion, Enell, Mizuno, New Balance, Nike, Saucony, Hind, Moving Comfort, and Sugoi.

Fleet Feet's professional staff will work with customers one-on- one to assess their footwear and apparel needs and help them select the best equipment for their activities. Fleet Feet's custom shoe-fitting process involves analyzing a customer's foot using a FIT process. They also make sure the correct shoe is fitted by watching customer's run or walk in the correct shoe. Fleet Feet additionally offers a custom Bra FIT process for their female clientele to ensure the correct bra is in place for the activity that is being performed.

What is Fitlosophy?
To carry and use the Fitlosophy logo a Fleet Feet store must prove and practice a standard of service that meets exacting criteria. It is a standard award to all Fleet Feet stores who operate to send a consumer a message designed to communicate our FIT positioning. Fitlosophy represents how Fleet Feet Sports conducts business, and our philosophy surrounding fit. 'Fit' serves as our total brand positioning and encompasses everything we do as a specialty retailer. This positioning is bigger than a footwear fit process. A focus on fit surrounds everything we do including:

*	Product fit (footwear, bra, apparel): 
        achieving proper product 'fit'
*	Community and Customer Service initiatives:
        fitting within our communities and offering service
        that 'fits' with a premium specialty retailer
*	Store environment:
        creating a environment that 'fits' with
        where your customers like to shop
*	Place of employment:
        providing a workplace that 'fits' with
        the needs of your employees
*	Lifestyle:
        Achieving lifestyle 'fit' as franchisees
        and business owners

All Fleet Feet Sports stores operate under the "Fitlosophy" umbrella.
Most of all however, Fitlosophy is the clear message that the customer shall be taken care of to ensure that he or she is comfortable and best equipped for the activity that they are pursuing.

"Fleet Feet Annapolis is committed to supporting and growing our local running, jogging, walking and fitness communities. We are focused and committed to providing you the best in shoes, apparel and accessories to help you reach your goals in comfort. Have a great month and we hope to see you out on the road or in the store."

To help get women runners in the mood they are offering raffles to win Gift certificates to the store.

Enter to win our Diva Night Raffles and you could win:

1st Prize: $100 Fleet Feet Gift Certificate 
2nd Prize: $50  Fleet Feet Gift Certificate 
3rd Prize: $25  Fleet Fee tGift Certificate 

During Diva Night, you will receive:

20% off all bras 10% off all shoe purchases

Fleet Feet Annapolis Web Site


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