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Diva Night - A Ladies Only Event
at Fleet Feet Sports Annapolis
By Marty Broerman July 16, 2007 Annapolis, MD For the Washington Running Report
Fleet Feet Sports Annapolis will be hosting a "ladies only"
special event on July 19th from 6:30-8:30pm. Diva Night is just
one of the many special events Fleet Feet stores offer
nationally and these events are well attended and received in
their local communities. During the event, there will be professional Bra fittings
performed by staff and Moving Comfort. Eighty percent of women
are in the incorrect Bra for the activity they are involved in
and Fleet Feet is committed to ensuring that the correct fit is
achieved through proper measurement. In addition to incorrect
bra size, many women do not understand that the life of a
sports bra is diminished after only 6-12 months. During the event, there will be prizes, giveaways, massage,
professional makeup consultations, food and drink as well as
wine tasting. Sponsors for the event include Even Keel Wellness
Spa, Arbonne International and The Wine Cellars of Annapolis. Reservations are not required for the event but if you do want
to RSVP for the event you may by contacting the store at 410-
268-6290 or send an
e-mail Fleet Feet Sports, a specialty running and walking store
serving Annapolis and the surrounding communities, has now been
open six months. Located only a short walk or run from historic
downtown Annapolis, Fleet Feet carries running shoes, apparel
and related accessories, including brands such as Adidas,
Asics, Brooks, Champion, Enell, Mizuno, New Balance, Nike,
Saucony, Hind, Moving Comfort, and Sugoi. Fleet Feet's professional staff will work with customers one-on-
one to assess their footwear and apparel needs and help them
select the best equipment for their activities. Fleet Feet's
custom shoe-fitting process involves analyzing a customer's
foot using a FIT process. They also make sure the correct shoe
is fitted by watching customer's run or walk in the correct
shoe. Fleet Feet additionally offers a custom Bra FIT process
for their female clientele to ensure the correct bra is in
place for the activity that is being performed.
What is Fitlosophy?
To carry and use the Fitlosophy logo a Fleet Feet store must
prove and practice a standard of service that meets exacting
criteria. It is a standard award to all Fleet Feet stores who
operate to send a consumer a message designed to communicate
our FIT positioning. Fitlosophy represents how Fleet Feet
Sports conducts business, and our philosophy surrounding
fit. 'Fit' serves as our total brand positioning and
encompasses everything we do as a specialty retailer. This
positioning is bigger than a footwear fit process. A focus on
fit surrounds everything we do including:
* Product fit (footwear, bra, apparel):
achieving proper product 'fit'
* Community and Customer Service initiatives:
fitting within our communities and offering service
that 'fits' with a premium specialty retailer
* Store environment:
creating a environment that 'fits' with
where your customers like to shop
* Place of employment:
providing a workplace that 'fits' with
the needs of your employees
* Lifestyle:
Achieving lifestyle 'fit' as franchisees
and business owners
All Fleet Feet Sports stores operate under the "Fitlosophy" umbrella.
Most of all however, Fitlosophy is the clear message that the
customer shall be taken care of to ensure that he or she is
comfortable and best equipped for the activity that they are
pursuing.
"Fleet Feet Annapolis is committed to supporting and growing
our local running, jogging, walking and fitness communities. We
are focused and committed to providing you the best in shoes,
apparel and accessories to help you reach your goals in
comfort. Have a great month and we hope to see you out on the
road or in the store."To help get women runners in the mood they are offering raffles
to win Gift certificates to the store.
Enter to win our Diva Night Raffles and you could win:
1st Prize: $100 Fleet Feet Gift Certificate
2nd Prize: $50 Fleet Feet Gift Certificate
3rd Prize: $25 Fleet Fee tGift Certificate
During Diva Night, you will receive:
20% off all bras
10% off all shoe purchases
Fleet
Feet Annapolis Web Site
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