You may not know their names, but you probably know their brands.
If you’ve been to a race expo, attended a brand-sponsored event, or even participated in a fun run at your local running store, odds are you’ve encountered a footwear brand representative. They are the hidden people behind your favorite running shoe brands, working across the region to make sure their brand and products are properly celebrated and understood.
The job description of a footwear brand rep is not easy to describe, admits D.C.’s Brennan Schwab, who will soon be celebrating his two-year anniversary as a Brooks rep this April. “It’s kind of a mix between sales, education, and marketing.”
Put in simple terms, the job of a footwear brand rep is to interact with stores who sell that brand’s product. Reps ensure that the sales associates at those stores understand the product, know how to sell it, know what’s coming up next, and to assist with any events, education or promotion.