“Competitor Group is at it’s [sic] core a health and wellness company dedicated to promoting and enhancing an active lifestyle. Lifestyle is the key word, not Sport. Rock n Roll marathons have always been about the journey, the commitment, the personal dedication required to train and finish a half or full marathon. We’re not about how fast you complete the race, we’re about the fact that you showed up on the start line and the commitment one has made to complete the journey.”
The above quote comes from Competitor Group CEO Scott Dickey, explaining the company’s decision to disassemble its elite athlete program in a response to an earlier piece by Toni Reavis. Competitor puts on the Rock ‘n’ Roll half-marathon and marathon series.