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At last year’s Credit Union Cherry Blossom races, thousands of runners crossed the finish line in either the event’s 10 mile or 5K events on a chilly April day. Upon finishing, runners were offered a heat sheet — a mylar blanket that provides a small source of warmth. So when runners are ready to toss the blankets and head home, then what? The race’s sustainability team had a plan to make sure there was an eco-friendly option.

Instead of letting the nearly 20,000 blankets end up on the trash, and eventually a landfill or incinerator, there were specific collection points on race day where runners could ditch their heat sheets.


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You may not know their names, but you probably know their brands.

If you’ve been to a race expo, attended a brand-sponsored event, or even participated in a fun run at your local running store, odds are you’ve encountered a footwear brand representative. They are the hidden people behind your favorite running shoe brands, working across the region to make sure their brand and products are properly celebrated and understood.


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