It doesn’t take long in the D.C. area to see a flyer for a 5K, a social media post about a group run or a specialty running store. There are dozens of local outlets for runners, but the specialty running store industry is facing a changing landscape, as online competitors siphon business and customers adopt new shopping habits.
Potomac River Running is one of many stores that has felt the pinch. Owner Ray Pugsley said over the last five years, sales have been down 15 to 20 percent. He attributes some of that decline to a shift in consumer habits: more people are turning to online and big-box retailers for lower prices and convenience.